Fundraising Appeals That Feel Personal, Not Generic

import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def send_fundraising_appeal(donor: dict, campaign: dict):
    "cm"># Calibrate ask based on giving history
    if donor["last_gift"] > 500:
        ask = int(donor["last_gift"] * 1.2)
    elif donor["last_gift"] > 0:
        ask = int(donor["last_gift"] * 1.1)
    else:
        ask = 50

    body = (
        f"Dear {donor[&"cm">#039;name']},\n\n"
        f"{campaign[&"cm">#039;impact_story']}\n\n"
        f"Last year, your ${donor[&"cm">#039;last_gift']:.0f} donation helped "
        f"{campaign[&"cm">#039;last_year_impact']}.\n\n"
        f"This year, a gift of ${ask} would {campaign[&"cm">#039;projected_impact']}.\n\n"
        f"Donate now: {campaign[&"cm">#039;donate_url']}\n\n"
        f"Thank you for making this work possible."
    )

    return requests.post(
        f"{API}/send",
        headers=HEADERS,
        json={
            "from": "[email protected]",
            "to": donor["email"],
            "subject": campaign["subject"],
            "text_body": body
        }
    ).json()

import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def segment_donors(campaign_id: str):
    donors = requests.get(
        f"{API}/contacts/search",
        headers=HEADERS,
        params={"tags": "donor"}
    ).json()

    for donor in donors["contacts"]:
        tags = [f"campaign-{campaign_id}"]
        history = get_giving_history(donor["email"])

        if history["total_giving"] > 5000:
            tags.append("major-donor")
        elif history["total_giving"] > 500:
            tags.append("mid-level")
        else:
            tags.append("grassroots")

        requests.post(
            f"{API}/contacts/{donor[&"cm">#039;id']}/tags",
            headers=HEADERS,
            json={"tags": tags}
        )

    print(f"Segmented {len(donors[&"cm">#039;contacts'])} donors")

"cm">// Fundraising campaign via MCP

"cm">// 1. Find donors by interest
const donors = await mcp.search_contacts({
  tags: ["donor", "interest-education"]
});

"cm">// 2. Send personalized appeal
for (const donor of donors.contacts) {
  const history = await getGivingHistory(donor.email);
  const askAmount = Math.round(history.lastGift * 1.15);

  await mcp.send_email({
    from: "[email protected]",
    to: donor.email,
    subject: "Maria can read now, thanks to donors like you",
    text_body: `Dear ${donor.name}, your $${history.lastGift} gift helped fund reading programs for 50 children. A gift of $${askAmount} would expand the program...`
  });
}