Drip Campaigns That Adapt to Every Recipient

AI adjusts email content, timing, and sequence based on engagement signals. Monitored mode handles volume while you optimize strategy.


Why this matters

Static drip campaigns send the same sequence regardless of how recipients engage. Interested prospects get the same slow cadence as disengaged ones, while uninterested recipients receive irrelevant content that drives unsubscribes. Managing adaptive sequences manually across thousands of contacts is impossible.


How MultiMail solves this

MultiMail's AI agent manages multi-step drip campaigns that adapt based on recipient engagement. It adjusts content, timing, and sequence progression based on opens, clicks, and conversion signals. Monitored mode handles high-volume sending while marketers review performance and make strategic adjustments.

1

Enroll Contacts

When a contact enters a campaign trigger (signup, download, event), the AI enrolls them in the appropriate drip sequence using add_contact with campaign-specific tags.

2

Evaluate Engagement

Before each email in the sequence, the AI evaluates the contact's engagement — opens, clicks, replies, and conversion events. This determines which email to send next.

3

Personalize and Send

The AI selects the best next email based on engagement, personalizes content to the contact's interests and behavior, and sends via send_email.

4

Monitor and Optimize

Marketing reviews campaign metrics in the monitored log — open rates, click rates, and conversion by sequence step. Insights drive strategic adjustments to content and timing.


Implementation

Manage Adaptive Drip Sequence
python
import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def next_drip_email(contact: dict, engagement: dict) -> dict:
    """Select next email based on engagement."""
    if engagement["clicked_pricing"]:
        return {"subject": "Ready to get started?",
                "body": "Since you checked out pricing..."}
    elif engagement["opened_last"]:
        return {"subject": "3 ways teams use MultiMail",
                "body": "Here are the most popular use cases..."}
    else:
        return {"subject": "Did you see our latest feature?",
                "body": "We just launched webhooks..."}

def run_drip_step(contact: dict):
    engagement = get_engagement_data(contact["id"])
    email = next_drip_email(contact, engagement)

    response = requests.post(
        f"{API}/send",
        headers=HEADERS,
        json={
            "from": "[email protected]",
            "to": contact["email"],
            "subject": email["subject"],
            "text_body": f"Hi {contact[&"cm">#039;name']},\n\n{email['body']}"
        }
    )
    return response.json()

Run a drip campaign that adjusts the next email based on recipient engagement signals.

Enroll and Track Campaign Contacts
python
import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

"cm"># Enroll new signup in drip campaign
def enroll_in_drip(email: str, name: str, campaign: str):
    response = requests.post(
        f"{API}/contacts",
        headers=HEADERS,
        json={
            "email": email,
            "name": name,
            "tags": [f"drip-{campaign}", "drip-step-1"]
        }
    )
    return response.json()

"cm"># Progress contact to next step
def advance_drip(contact_id: str, current_step: int):
    requests.post(
        f"{API}/contacts/{contact_id}/tags",
        headers=HEADERS,
        json={"tags": [f"drip-step-{current_step + 1}"]}
    )

"cm"># Find contacts at a specific step
step_2 = requests.get(
    f"{API}/contacts/search",
    headers=HEADERS,
    params={"tags": "drip-onboarding,drip-step-2"}
).json()

Add contacts to a drip campaign and track their progression through the sequence.

MCP Tool Integration
typescript
"cm">// Drip campaign management via MCP

"cm">// 1. Enroll contact in campaign
await mcp.add_contact({
  email: newUser.email,
  name: newUser.name,
  tags: ["drip-onboarding", "drip-step-1"]
});

"cm">// 2. Find contacts ready for next step
const step1 = await mcp.search_contacts({
  tags: ["drip-onboarding", "drip-step-1"]
});

"cm">// 3. Send personalized drip email
for (const contact of step1.contacts) {
  await mcp.send_email({
    from: "[email protected]",
    to: contact.email,
    subject: "3 ways teams use MultiMail to save 10 hours/week",
    text_body: `Hi ${contact.name}, since you signed up 5 days ago...`
  });
}

Manage drip campaigns using MultiMail MCP tools.


What you get

Adaptive Sequences

AI adjusts the next email based on engagement signals — engaged contacts accelerate through the funnel while cold contacts receive re-engagement content.

Higher Conversion Rates

Personalized, behaviorally-triggered emails convert 3-5x better than static sequences that ignore recipient engagement.

Reduced Unsubscribes

AI stops sending to disengaged contacts before they unsubscribe, preserving your sender reputation and contact list quality.

Scale Without Bottleneck

Monitored mode handles thousands of drip emails autonomously while marketers review aggregate performance metrics and adjust strategy.


Recommended oversight mode

Recommended
monitored
Drip campaigns are high-volume and time-sensitive — approval delays would break sequence timing. Monitored mode lets AI manage the campaign autonomously while marketing reviews performance data and adjusts strategy without blocking delivery.

Common questions

How does the AI decide which email to send next?
The AI evaluates engagement signals before each step: opens, clicks, replies, and conversion events from previous emails. Engaged contacts get content that moves them down the funnel, while disengaged contacts get re-engagement or are paused.
Can I run multiple drip campaigns simultaneously?
Yes. Use contact tags to manage enrollment in multiple campaigns (drip-onboarding, drip-upgrade, drip-winback). The AI tracks each contact's position in each campaign independently.
How do I prevent over-emailing contacts in multiple campaigns?
Implement a send frequency cap in your campaign logic. Before sending, check when the contact last received any campaign email and skip if it's too recent. Tags make it easy to track cross-campaign send history.
What compliance considerations apply to drip campaigns?
All drip emails must include unsubscribe links per CAN-SPAM. For GDPR, ensure you have proper consent for marketing emails. MultiMail handles the delivery infrastructure while your campaign logic manages consent and preference compliance.

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