Qualify Leads in Minutes, Not Days

AI scores every inbound lead and sends personalized qualification questions instantly. Your sales team only talks to prospects worth their time.


Why this matters

Sales teams waste up to 50% of their time on leads that will never convert. Inbound inquiries pile up, and by the time a rep manually qualifies a prospect, the hot leads have gone cold. The delay between first contact and meaningful response is where deals die.


How MultiMail solves this

MultiMail's AI agent scores every inbound lead based on company size, role, intent signals, and message content. High-potential leads receive personalized qualification questions within minutes. With gated_send oversight, your sales team approves outgoing emails to ensure the right message reaches the right prospect.

1

Capture Inbound Leads

Route your sales inquiry address through MultiMail. Every inbound email is captured and made available to your AI agent for immediate processing.

2

Score and Enrich

The agent extracts key signals from the email — company domain, sender role, buying intent language, budget mentions — and assigns a lead score. Optionally enrich with external data via your CRM or enrichment API.

3

Send Qualification Questions

For leads scoring above your threshold, the agent drafts a personalized follow-up with 2-3 targeted qualification questions. Under gated_send, your team reviews and approves before delivery.

4

Track Responses and Thread

When the lead replies, MultiMail threads the conversation automatically. Your agent reads the responses, updates the lead score, and prepares the next step — whether that's scheduling a call or routing to a specific rep.

5

Hand Off to Sales

Qualified leads are forwarded to the appropriate sales rep with full context: lead score, qualification answers, email thread, and recommended next action.


Implementation

Score an Inbound Lead
python
import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def score_lead(email: dict) -> dict:
    """Score lead based on email signals."""
    score = 0
    body = email["text_body"].lower()
    domain = email["from"].split("@")[1]

    "cm"># Intent signals
    if any(w in body for w in ["pricing", "demo", "trial", "budget"]):
        score += 30
    if any(w in body for w in ["timeline", "deadline", "asap", "this quarter"]):
        score += 20

    "cm"># Role signals
    if any(w in body for w in ["cto", "vp", "director", "head of"]):
        score += 25

    "cm"># Company signals (not free email)
    if domain not in ["gmail.com", "yahoo.com", "hotmail.com"]:
        score += 15

    return {"score": score, "domain": domain, "email_id": email["id"]}

"cm"># Process new leads
inbox = requests.get(
    f"{API}/mailboxes/{SALES_MAILBOX}/inbox",
    headers=HEADERS, params={"status": "unread"}
).json()

for msg in inbox["emails"]:
    email = requests.get(f"{API}/emails/{msg[&"cm">#039;id']}", headers=HEADERS).json()
    lead = score_lead(email)
    print(f"Lead {lead[&"cm">#039;domain']}: score {lead['score']}")

Read a new inbound inquiry and score it based on content signals and sender metadata.

Send Qualification Questions
python
import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def qualify_lead(email: dict, lead_score: int):
    if lead_score < 40:
        return  "cm"># Below threshold, skip

    sender_name = email.get("from_name", "").split()[0] or "there"

    qualification_email = (
        f"Hi {sender_name},\n\n"
        f"Thanks for reaching out! I&"cm">#039;d love to understand your needs better "
        f"so we can point you in the right direction.\n\n"
        f"A few quick questions:\n\n"
        f"1. How many emails does your team send/receive per month?\n"
        f"2. Are you looking to automate a specific workflow "
        f"(support, sales, ops)?\n"
        f"3. What&"cm">#039;s your timeline for getting started?\n\n"
        f"Happy to jump on a quick call if that&"cm">#039;s easier.\n\n"
        f"Best,\nSales Team"
    )

    # Sends to approval queue under gated_send
    response = requests.post(f"{API}/reply", headers=HEADERS, json={
        "in_reply_to": email["id"],
        "text_body": qualification_email
    })
    print(f"Qualification sent: {response.json()[&"cm">#039;id']}")

For high-scoring leads, draft and send personalized qualification questions via the API.

Hand Off Qualified Leads
typescript
"cm">// Monitor for qualification responses and hand off

async function processQualificationReplies() {
  const inbox = await mcp.check_inbox({
    mailbox_id: "sales-mailbox-id",
    status: "unread"
  });

  for (const msg of inbox.emails) {
    const email = await mcp.read_email({ email_id: msg.id });

    "cm">// Check if this is a reply to a qualification email
    if (!email.in_reply_to) continue;

    const thread = await mcp.get_thread({ email_id: email.in_reply_to });

    "cm">// Parse qualification answers
    const answers = extractAnswers(email.text_body);
    const rep = assignRep(answers);

    "cm">// Forward to sales rep with context
    await mcp.send_email({
      from: "[email protected]",
      to: rep.email,
      subject: `[Qualified Lead] ${email.from_name} - Score: ${answers.score}`,
      text_body: `New qualified lead ready for outreach.\n\n` +
        `Company: ${email.from.split("@")[1]}\n` +
        `Volume: ${answers.volume}\n` +
        `Use case: ${answers.useCase}\n` +
        `Timeline: ${answers.timeline}\n\n` +
        `--- Full thread ---\n${thread.messages.map(m => m.text_body).join("\n---\n")}`
    });

    await mcp.tag_email({ email_id: email.id, tags: ["qualified", `rep:${rep.name}`] });
  }
}

When a lead replies with qualification answers, forward the full thread to the assigned sales rep.


What you get

Respond to Leads in Minutes

AI processes every inbound inquiry within minutes of arrival. Hot leads get immediate attention instead of sitting in a queue for hours or days.

Sales Reps Talk to Qualified Prospects Only

Your team receives pre-scored, pre-qualified leads with full context. No more wasting calls on tire-kickers or leads that were never going to convert.

Personalized First Touch at Scale

Every lead gets a tailored response based on their specific inquiry, company, and signals — not a generic auto-responder that screams automation.

Gated Send Protects Your Brand

Sales emails are high-stakes. Gated send oversight means your team approves every outgoing message, ensuring tone, accuracy, and brand alignment before a prospect sees it.

Full Pipeline Visibility

Every lead interaction is tracked via email threads and tags. See exactly where each lead is in the qualification process and what was communicated.


Recommended oversight mode

Recommended
gated_send
Sales emails directly impact revenue and brand perception. Gated send ensures your team reviews every outgoing qualification email while still getting the speed advantage of AI-drafted responses. Move to monitored only after validating quality across hundreds of sends.

Common questions

How does lead scoring work with MultiMail?
MultiMail provides the email infrastructure — reading emails, threading conversations, sending replies. Your AI agent implements the scoring logic based on signals extracted from the email content, sender domain, and any enrichment data you provide. You have full control over scoring criteria and thresholds.
Can I integrate this with my CRM?
Yes. MultiMail exposes all email data via its REST API. You can push lead scores, qualification answers, and conversation history to Salesforce, HubSpot, or any CRM with an API. Many teams use a webhook to sync data in real time.
What if a high-value lead sends a vague email?
Your scoring model can factor in domain reputation and enrichment data alongside message content. A vague email from an enterprise domain might still score high. The qualification questions are specifically designed to draw out the information your sales team needs to decide next steps.
How do I prevent the AI from sounding robotic?
The quality of outgoing emails depends on your AI model and prompting. MultiMail delivers whatever you compose. Most teams fine-tune their prompts with examples of real sales emails and use gated_send to catch any that miss the mark. Over time, approval rates climb above 95%.
Can I A/B test qualification emails?
Yes. Since your agent controls the email content, you can implement A/B testing logic — varying subject lines, question order, or tone — and track response rates through MultiMail's threading and tagging system to determine what converts best.

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