AI sends personalized follow-ups referencing each attendee's questions and engagement. Monitored mode handles volume while marketing reviews.
Webinar attendees show high purchase intent but follow-up is often generic and delayed. Everyone receives the same "thanks for attending" email with a recording link, regardless of which topics they engaged with or questions they asked. Personalized follow-up based on actual engagement converts significantly better but is impossible to do manually for hundreds of attendees.
MultiMail's AI agent segments webinar attendees by engagement level and personalizes follow-up emails based on questions asked, poll responses, and time spent. Monitored mode automates post-webinar follow-up at scale while marketing reviews for quality and strategic alignment.
After the webinar, import attendee data including questions asked, poll responses, chat activity, and attendance duration. Use add_contact to tag attendees by engagement level.
The AI categorizes attendees into segments: highly engaged (asked questions, stayed full session), moderately engaged (watched most), and registered-but-absent (no-shows who get the recording).
Each segment receives a tailored email. Highly engaged attendees get responses to their specific questions. Moderate attendees get key takeaways. No-shows get the recording with highlights.
Monitor follow-up responses and track which attendees book demos, sign up, or take other conversion actions. Use tags to measure webinar-to-conversion pipeline.
import requests
API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}
def send_follow_up(attendee: dict, webinar: dict):
if attendee["questions_asked"]:
body = (
f"Hi {attendee[&"cm">#039;name']},\n\n"
f"Thanks for joining &"cm">#039;{webinar['title']}'! You asked about "
f"{attendee[&"cm">#039;questions_asked'][0]} — here's a deeper dive...\n\n"
f"Recording: {webinar[&"cm">#039;recording_url']}\n"
f"Slides: {webinar[&"cm">#039;slides_url']}"
)
elif attendee["attended"]:
body = (
f"Hi {attendee[&"cm">#039;name']},\n\n"
f"Thanks for attending &"cm">#039;{webinar['title']}'! Here are the key "
f"takeaways and resources...\n\n"
f"Recording: {webinar[&"cm">#039;recording_url']}"
)
else:
body = (
f"Hi {attendee[&"cm">#039;name']},\n\n"
f"Sorry we missed you at &"cm">#039;{webinar['title']}'! "
f"Here&"cm">#039;s the recording: {webinar['recording_url']}"
)
return requests.post(
f"{API}/send",
headers=HEADERS,
json={
"from": "[email protected]",
"to": attendee["email"],
"subject": f"Recording + slides from {webinar[&"cm">#039;title']}",
"text_body": body
}
).json()Personalize follow-up emails based on attendee engagement during the webinar.
import requests
API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}
def import_attendees(attendees: list, webinar_id: str):
for attendee in attendees:
tags = [f"webinar-{webinar_id}"]
if attendee["attended"] and attendee["questions_asked"]:
tags.append("high-engagement")
elif attendee["attended"]:
tags.append("moderate-engagement")
else:
tags.append("no-show")
requests.post(
f"{API}/contacts",
headers=HEADERS,
json={
"email": attendee["email"],
"name": attendee["name"],
"tags": tags
}
)
print(f"Imported {len(attendees)} attendees")Add webinar attendees to your contact list with engagement-level tags.
"cm">// Webinar follow-up via MCP
"cm">// 1. Tag attendees by engagement
await mcp.add_contact({
email: attendee.email,
name: attendee.name,
tags: ["webinar-march-20", "high-engagement"]
});
"cm">// 2. Send personalized follow-up
await mcp.send_email({
from: "[email protected]",
to: attendee.email,
subject: "Recording + slides from today's AI email automation webinar",
text_body: `Hi ${attendee.name}, since you asked about webhook integration during the webinar, here's a detailed guide...`
});
"cm">// 3. Track replies for conversion
const replies = await mcp.check_inbox({
mailbox_id: "events-mailbox-id",
status: "unread"
});Use MultiMail MCP tools for webinar follow-up workflows.
Follow-ups that reference specific questions asked during the webinar get dramatically higher open and response rates than generic thank-you emails.
Registrants who didn't attend receive the recording with key highlights, recovering the investment in acquiring that registration.
AI generates and sends personalized follow-ups within hours of the webinar ending, while the content is still fresh in attendees' minds.
Contact tagging tracks the journey from webinar attendee to demo request to customer, measuring true webinar ROI.
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