Catch Customer Issues Before They Become Churns

AI spots declining usage patterns and drafts personalized health check emails. Customer success managers review before every send.


Why this matters

Customer success teams only react to problems after customers complain — by which point the relationship is already strained. Proactive outreach catches issues early and builds loyalty, but identifying which customers need attention and crafting personalized messages does not scale without AI assistance.


How MultiMail solves this

MultiMail's AI agent analyzes usage metrics to identify customers showing declining engagement, then drafts personalized health check emails offering assistance and resources. Gated_send ensures customer success managers review every outreach to maintain relationship quality and strategic alignment.

1

Analyze Usage Metrics

The AI agent monitors customer usage data — API calls, login frequency, feature adoption, support tickets — to identify declining engagement patterns.

2

Identify Declining Accounts

Accounts showing sustained usage decline (e.g., 40% drop over 30 days) are flagged for proactive outreach with specific context about what changed.

3

Draft Personalized Check-Ins

Using send_email, the agent composes helpful check-in emails that reference specific usage changes and offer relevant assistance without being pushy.

4

CSM Reviews and Sends

With gated_send, each health check email enters the CSM's approval queue. They add personal context, adjust the offer, and approve when ready.


Try it with your agent

Pick your platform, copy the prompt, and paste it to your AI agent — it sets up MultiMail and builds the whole flow. Nothing to fill in.

1. Read https://multimail.dev/llms.txt, connect the MCP server, create a free inbox, and set up a verified sender. 2. In Gainsight, use Rules Engine on a daily schedule to find companies whose health score, product usage, NPS, support trend, or renewal risk worsened in the last 14 days, and create a Cockpit CTA tagged Customer Health Check. 3. For each new CTA, review the Account, Company Person, Timeline activity, open opportunities, and recent support context, then choose the customer success manager and the most relevant executive or admin contact. 4. Draft a concise personalized health check email that names the observed change, offers help, links to the most relevant resource or next step, and suggests two meeting windows or a direct reply. 5. Run MultiMail in gated_send mode so every message waits for CSM approval; ask me only for the Gainsight credentials, approved brand voice, sending domain, and sender identity needed to go live.

What you get

Proactive Issue Detection

AI catches engagement declines weeks before customers reach out with complaints, giving your team time to intervene constructively.

Personalized, Not Generic

Each health check references the customer's specific usage changes and offers relevant resources — not a cookie-cutter 'just checking in' message.

CSM-Quality Relationships

Gated send ensures customer success managers add personal context and strategic awareness. The AI handles volume while humans handle nuance.

Measurable Retention Impact

Track which health check outreaches lead to re-engagement versus continued decline. Optimize messaging and timing based on save rates.


Recommended oversight mode

Recommended
gated_send
Health check emails must feel genuinely helpful, not automated or pushy. Customer success managers should review each message to ensure tone, timing, and offered resources match the customer's specific situation and relationship history.

Common questions

What usage metrics trigger a health check?
Common triggers include: 30%+ decline in API calls over 14 days, no logins for 7+ days, support ticket submitted and unresolved for 5+ days, or multiple failed API calls. Your AI agent combines signals to avoid false positives from normal usage variation.
How is this different from churn risk notifications?
Health checks are proactive wellness outreach for any usage decline. Churn risk notifications target accounts showing strong cancellation signals. Health checks happen earlier in the engagement lifecycle, when a friendly check-in can prevent the issue from escalating to churn risk.
Can CSMs customize the offers in health check emails?
Absolutely. The AI drafts suggestions based on usage data, but CSMs can edit the offers before sending. A CSM might replace a generic training offer with a specific feature walkthrough based on their knowledge of the account's goals.
How often should we send health checks?
At most once per month per account. More frequent outreach feels intrusive. The AI agent enforces cooldown periods and prioritizes the most significant engagement declines. Accounts that re-engage after a health check are removed from the queue automatically.

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The only agent email with a verifiable sender

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