Catch At-Risk Customers Before They Cancel

AI detects churn signals from engagement patterns and drafts personalized retention messages. Success managers review before every send.


Why this matters

By the time customers cancel, it is too late. The decision to leave happens weeks before the cancellation click, when usage drops, emails go unanswered, and engagement fades. Early intervention during this window can save accounts, but identifying at-risk customers and crafting personalized outreach does not scale without AI.


How MultiMail solves this

MultiMail's AI agent analyzes email engagement patterns and usage data to score churn risk, then drafts personalized retention emails for at-risk customers. Gated_send oversight ensures customer success managers review and approve the outreach strategy before any communication reaches the customer.

1

Detect Churn Signals

The AI agent monitors engagement metrics — declining API usage, unanswered emails, reduced login frequency — and scores churn risk for each account.

2

Draft Retention Email

For high-risk accounts, the agent drafts a personalized check-in email referencing specific usage changes and offering relevant assistance or resources.

3

CSM Reviews and Approves

With gated_send, the retention email enters the approval queue. The customer success manager reviews the message, adds personal context, and approves.

4

Track Response and Outcomes

The agent monitors replies using check_inbox, tracking whether the customer re-engages, schedules a call, or remains at risk.


Try it with your agent

Pick your platform, copy the prompt, and paste it to your AI agent — it sets up MultiMail and builds the whole flow. Nothing to fill in.

1. Get MultiMail ready: read https://multimail.dev/llms.txt, connect the MCP server, create a free inbox, and set up a verified sender. 2. In Gainsight, use Rules Engine to run daily against Customer 360 usage and health score fields, then create a Cockpit CTA when usage drops, email engagement is low, renewal is approaching, or health score moves into a churn-risk threshold. 3. For each churn-risk CTA, pull the account owner, customer name, plan, renewal date, recent usage trend, unanswered outreach, open support issues, and last success milestone, then write a concise retention email that names the risk signal and offers a specific next step. 4. Use MultiMail to draft the email from the verified sender, assign it to the correct customer success manager, and run the workflow in gated_send mode so the CSM must approve or edit before anything is sent. 5. Ask me only for Gainsight access, MultiMail connection approval, sender domain details, and our brand voice notes before going live.

What you get

Catch Churn Before Cancellation

AI detects engagement decline weeks before customers cancel, giving your team time to intervene and address issues proactively.

Personalized Retention at Scale

Each retention email references the customer's specific usage changes and offers relevant solutions — not generic 'we miss you' messaging.

CSM-Reviewed Outreach

Gated send ensures customer success managers review every retention email, adding personal context and strategic awareness to the AI-drafted message.

Measurable Save Rate

Track which retention emails lead to re-engagement versus eventual churn. Optimize messaging and timing based on actual save rates.


Recommended oversight mode

Recommended
gated_send
Retention emails are sensitive outreach that can strengthen or damage customer relationships. Customer success managers should review each message to ensure the tone is appropriate and the offer matches the customer's situation.

Common questions

What engagement signals indicate churn risk?
Common signals include: declining API usage over 2+ weeks, unanswered emails, reduced login frequency, support ticket about switching providers, and payment method expiration without update. Your AI agent combines multiple signals for accurate risk scoring.
How is this different from win-back campaigns?
Churn risk notifications target active customers showing early warning signs. Win-back campaigns target customers who have already cancelled. Intervention during the risk window is significantly more effective than post-cancellation recovery.
Can we offer retention incentives through these emails?
Yes. Your AI agent can include discount offers, extended trials, or complimentary upgrades in retention emails. With gated_send, the CSM reviews the offer to ensure it is appropriate for the customer's value and situation.
How do we avoid being pushy with at-risk customers?
The AI agent limits outreach frequency and focuses on offering help rather than pushing renewals. Gated send lets CSMs adjust tone. The approach is 'we noticed a change, how can we help?' rather than 'please don't leave.'

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The only agent email with a verifiable sender

Email infrastructure built for AI agents. Verifiable identity, graduated oversight, and a hosted MCP server. Formally verified in Lean 4.