Win Back Customers With Emails That Actually Matter

import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def analyze_churned_customer(customer_email: str) -> dict:
    "cm"># Look up contact history in MultiMail
    contacts = requests.get(
        f"{API}/contacts/search",
        headers=HEADERS,
        params={"email": customer_email}
    ).json()

    contact = contacts["contacts"][0]

    "cm"># Get their email history for churn signals
    inbox = requests.get(
        f"{API}/mailboxes/support-mailbox-id/inbox",
        headers=HEADERS,
        params={"from": customer_email, "limit": 50}
    ).json()

    return {
        "contact": contact,
        "support_history": inbox["emails"],
        "churn_reason": extract_churn_reason(inbox["emails"]),
        "features_used": contact.get("metadata", {}).get("features", [])
    }

import requests

API = "https://api.multimail.dev/v1"
HEADERS = {"Authorization": "Bearer mm_live_xxx"}

def send_winback(analysis: dict, product_updates: list):
    "cm"># Match churn reason to relevant product updates
    relevant_updates = match_updates(
        analysis["churn_reason"], product_updates
    )

    winback_email = generate_winback(
        name=analysis["contact"]["name"],
        churn_reason=analysis["churn_reason"],
        updates=relevant_updates,
        past_usage=analysis["features_used"]
    )

    "cm"># Send via MultiMail (queued for team review)
    response = requests.post(
        f"{API}/send",
        headers=HEADERS,
        json={
            "from": "[email protected]",
            "to": analysis["contact"]["email"],
            "subject": winback_email["subject"],
            "text_body": winback_email["body"],
            "html_body": winback_email["html_body"]
        }
    )
    print(f"Win-back draft queued: {response.json()[&"cm">#039;id']}")

"cm">// Using MultiMail MCP tools for win-back campaigns

"cm">// 1. Look up churned customer history
const contact = await mcp.search_contacts({
  query: "[email protected]"
});

"cm">// 2. Check their support/email history
const inbox = await mcp.check_inbox({
  mailbox_id: "support-mailbox-id",
  filter_from: contact.email,
  limit: 50
});

"cm">// 3. Analyze churn context
const churnReason = analyzeChurnReason(inbox.emails);
const relevantUpdates = matchProductUpdates(churnReason);

"cm">// 4. Send personalized win-back (queued for review)
await mcp.send_email({
  to: contact.email,
  subject: `We shipped ${relevantUpdates[0].feature}, ${contact.name}`,
  text_body: generateWinbackBody(contact, churnReason, relevantUpdates)
});

"cm">// 5. Track the campaign
await mcp.add_contact({
  email: contact.email,
  tags: ["winback-sent", `reason-${churnReason.category}`]
});